Trippin’ in the Rain

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Published February 11, 2005

VW Golf GTI Everyone knows Gene Kelly’s famous water spalshing scene in Singin’ in the Rain. Well, the new Volkswagen Golf GTI (which, is a very scrumptious car) advert features an “updated” version of it. Well worth a look (5MB, Quicktime Movie format).

I think this one challenges and overtakes the current Nike Women advert. This one strikes me as having far more originality (no matter how cool the speakers in the Nike Women advert are), and also uses a very appropriate movie, as Gene Kelly himself was at the forefront of dance.

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One Comment

  1. Dave March 11, 2005 at 9:25 am

    Just like to say they’ve released a second edit of this advert which also rockz! It seems to be a welcome trend in adverts at the moment with the dancing and stuff, from class acts like the ‘transformers in disguise’ - Citreon C4 ad. To the more pathetic ‘look how badly we’ve configured out front camber so you can knock about a footy with it’ - Mitsubitchi Colt or whatever that nasty piece of plastic is…