Opacity: no flow

The majority of blogs have a “river of posts” style on their front page, where the newest post is at the top and previous posts are below it in order of their date. I just never thought this worked well for the majority of visitor. If you’re a new visitor, you get presented with huge amount of information on one page that wouldn’t make much sense. If you’re a returning visitor, you get presented with a lot of repeat information that isn’t required. I mean, its not the end of the world, many successful blogs run that format, but I needed something else that worked better for me.

Ejecutive only posts to two categories, articles and digressions. It’s almost two seperate blogs, with articles being longer posts usually discussing a topic, and digressions being short asides usually about other articles and news I’ve found.

So, I’ve decided to just show the excerpt to the newest article on the main page, and then show a list of the next articles with just their titles, date and number of comments. This shows the last ten articles in a very short amount of space, and when it was written.

This will be quite an interesting experiment, see how many visitors stay for longer with the newer design, or just leave much quicker because they find it more difficult to navigate. Hopefully it’s the former, but either way this format is here to stay!

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