His justification is that because Google is a business, they should rank other business higher than non-commercial sites. This couldn’t be further from the truth: Google ranks sites based on their popularity, and being a commercial site hurts your popularity unless you have some interesting content to offer. Most blogs, on the other hand, feature completely non-commercial content that is far more informative than what an online shop would offer, so Google love them.
Ironically, now that there are lots of sites linking to DeanHunt.com, it’s probably just going to increase his PageRank and make it even harder for the shoe site owner to compete. Retard.