A slow failure

Ever since I decided to disable public commenting on Ejecutive nearly four months ago, I’ve been closely monitoring the traffic and regular readership. I’ve released a steady stream of improvements to Ejecutive since then, mainly Opacity2 and upping the professionalism of my writing, so you’d think that my readership should improve eh?

Well you’d be wrong.

Facing the facts

Things did start quite well, with an eight per-cent increase in visits in September compared to August, while the number of unique visitors remained the same. However October saw a 38 per-cent drop in visits compared to September, and 40 per-cent drop in unique visitors. Things got worse in November which saw a 21 per-cent drop in total visitors compared to October, but the number of unique visitors did remain the same.

If you look in the archives, it’s easy to see a big reason why this is happening, in September I wrote eight articles, all of which were in the first half of the month. Then there was a gap of over a month before my next article in the second half of October. In total there were only two articles in October. And again in November I only wrote three articles although at least they were spaced out evenly across the month.

Fixing Ejecutive

Thinking back, I don’t remember why I got such a boost in early September to write so much, but it obviously helped the success of the site hugely, especially seeing as one of my articles was heavily linked to and got submitted to Digg. But I know I have to get that drive back if I want stop the slide in readership after all the hard work I’ve put into Ejecutive to make it successful. So I’m going to try a little experiment, I’m going to post an article on Ejecutive at least five times a week. This means you’ll be getting ten times more love (articles), and I’m not just talking about links, these will be proper articles about anything I care about, not just technology, the web and politics, but also music, photography and cinema/movies/film.

I’m also going to add a more personal touch to this site, as you’ve probably noticed in my last article. I’ve asked for feedback, which as been 100 per-cent positive, so I’ll be sticking with it for the time being. With the standard blog format of Opacity2, I find some of my best articles are lost with time, and it’s increasingly hard to find them, I’ve got to figure out a way to feature them, and figure out some time to do it in.

I do have a cold at the moment, which probably means I’ll have it over the weekend too, so I may as well make the best of a bad situation and work on Ejecutive, making the site easier to navigate as a whole and bring more structure to the content. While I do love the minimalistic design of Oapcity2, maybe its turning my visitors away instead of inviting more in.

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