Veracity

Ejecutive is now sporting a brand new design, called Veracity. This is my first theme based on The Sandbox, and also my entry into The Sandbox Competition.

Its my first grid-based design for years, although there isn’t much to do for grid based designs with a standard blog format, I’ve tried to be as faithful to the format as possible. I have to give thanks to Khio Vinh’s excellent post and related slides about good grid design which was a big inspiration for making this design grid based.

The design is very narrow, being only 650 pixels wide despite over 99% of visitors having a screen that is wider1 this is to artificially limit the width of the content to preserve readability.

I almost went with a plain black and white colour scheme, but I decided to retain Ejecutive’s traditional dark and deep tonality with bright highlights. It’s also the first grid based design Ejecutive’s had since Opacity, and its a welcome return I think.

The competition only allows modifications to the stylesheet and not the markup, so I was rather limited in what I could achieve. But The Sandbox excels at giving you a very solid base to design from, especially with a set of layout stylesheets included which saved me the trouble of setting up the sidebar on the right2 and very well thought through markup. This competition should show just how far you can go with this base.

Wish me luck!


  1. The remaining 1% are from small screened devices such as smartphones and PDAs.
  2. Although I question the use of the word ‘sidebar’ in the markup as I’d argue its describing the styling of the sidebar in the content and therefore is not semantic. What if you wanted it at the top or bottom of the page?
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