Self-Publishing is the New Blogging

From Zeldman:

Enter Lulu, all slinky hips and clodhoppers. Self-publishing is the new blogging. No more compromises. No more external deadlines. No more heavy-handed editors and ham-fisted copyeditors. No more teachers, lots more books.

You don’t need distribution, you’ve got PayPal. You don’t need stores: there’s only two left, and nobody buys books there, anyway. You don’t need traditional marketing. Didn’t we already prove that?

(Via Daring Fireball.)