Nikon announced it’s worst kept secret today, the D3X, with a whopping MSRP of £5,499.
Nikon is effectively charging £3,000 for a sensor with 12 million more pixels that costs no more to make than the standard D3 sensor.
They have this completely wrong.
The market doesn’t want another professional level DSLR with a price tag to match, what’s needed now is something like Canon’s 5D Mark II, which with 21 megapixels and costing under £1,750, seems like a comparative bargain.
Even if Nikon did make a D700X with this new sensor, would it have the same £3000 price premium over the D700, as the new parts would be the same as the D3x.
It seems Nikon have priced itself out of contention.