iPhone Home reports on Pinch Media enabled iPhone apps collecting and sending sensitive data such your location, your gender, and your birthday.
Once the application has stored the data, it will attempt to send this information back to the pinchmedia servers. In most cases this is done every-time you open & close a pinchmedia enabled application.
Some of the biggest apps such as Camera Zoom and Twitterfon are both Pinch Media enabled. I’m all for in-app advertising, but I wouldn’t expect such agressive spyware to be installed with it.