Ejecutive

Ejecutive is now sporting a brand new design, called Veracity. This is my first theme based on The Sandbox, and also my entry into The Sandbox Competition.

Its my first grid-based design for years, although there isn’t much to do for grid based designs with a standard blog format, I’ve tried to be as faithful to the format as possible. I have to give thanks to Khio Vinh’s excellent post and related slides about good grid design which was a big inspiration for making this design grid based.

The design is very narrow, being only 650 pixels wide despite over 99% of visitors having a screen that is wider¹ this is to artificially limit the width of the content to preserve readability.

I almost went with a plain black and white colour scheme, but I decided to retain Ejecutive’s traditional dark and deep tonality with bright highlights. It’s also the first grid based design Ejecutive’s had since Opacity, and its a welcome return I think.

The competition only allows modifications to the stylesheet and not the markup, so I was rather limited in what I could achieve. But The Sandbox excels at giving you a very solid base to design from, especially with a set of layout stylesheets included which saved me the trouble of setting up the sidebar on the right² and very well thought through markup. This competition should show just how far you can go with this base.

Wish me luck!